Microsoft buys LinkedIn Corp. for $26.2 billion in the largest acquisition in its history.
Also Microsoft’s biggest acquisition so far, the deal “brings along the world’s leading skilled cloud with the world’s leading skilled network,” Microsoft corporate executive Satya Nadella told workers.
Microsoft said that LinkedIn would retain its “distinct brand, culture and independence”.
What It Means For Microsoft to buy Linkedin?
By getting the world’s largest skilled social network, Microsoft gets immediate access to information from quite 433 million LinkedIn members. Microsoft fills out the “social graph” and “interests” circles. There’s speculation over what Microsoft can do with Linkedin over time.
Watch out what Microsoft’s CEO Satya Nadella and LinkedIn CEO Jeff Weiner spoke.
LinkedIn may enable Microsoft to make out Cortana, a workplace-tailored digital assistant. One example Microsoft documented was walking into place or meeting and obtaining a photo of every attender supported his or her LinkedIn profile. This capability can enable Microsoft to higher contend against virtual assistants like Google Now, Apple Siri and Amazon Echo.
Their vision includes a central LinkedIn profile that may connect with work apps like workplace, Outlook and Skype. Nadella offered an example: workplace would suggest some expert to user for completion of specific task. Or the LinkedIn newsfeed may supply stories relevant to a user’s current tasks.
This deal shows us the worth of user data. Microsoft paid over $60 per registered LinkedIn user.
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With its biggest-ever acquisition and one of the biggest within the technology sector, Microsoft is taking a giant step into the planet of social networking, adding a replacement tool for its efforts to spice up services for business.